hard sell

noun

: aggressive high-pressure salesmanship compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Trump’s effort to tie Democrats to spikes in the price of health insurance is a hard sell. Juan Williams, Washington Post, 7 Jan. 2026 But that’s a hard sell when a player has missed more than half the season and still hasn’t recovered from his original injury. Julia Poe, Chicago Tribune, 2 Jan. 2026 His much-ballyhooed press tours are not aimed at awards voters; they’re aimed at Gen-Z men, who require a hard sell to buy tickets for a period piece about a Ping-Pong player or a biopic of an old folk singer. Nate Jones, Vulture, 19 Dec. 2025 Yet the idea of paying seven figures to spend a week in the Chicago suburbs—at the former residence of an NBA icon who retired a quarter-century ago—proved a hard sell. Daniel Libit, Sportico.com, 15 Dec. 2025 See All Example Sentences for hard sell

Word History

First Known Use

1945, in the meaning defined above

Time Traveler
The first known use of hard sell was in 1945

Browse Nearby Words

Cite this Entry

“Hard sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hard%20sell. Accessed 11 Jan. 2026.

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!