hard sell

noun

: aggressive high-pressure salesmanship compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Yet the idea of paying seven figures to spend a week in the Chicago suburbs—at the former residence of an NBA icon who retired a quarter-century ago—proved a hard sell. Daniel Libit, Sportico.com, 15 Dec. 2025 Eggnog is a hard sell because most people have only had the bad kind, those boring and occasionally gross cartons that line the dairy section of the supermarket every December. Jeremy Repanich, Robb Report, 13 Dec. 2025 That, school leaders say, is a hard sell, despite the state offering to reimburse districts for the cost. Miranda Dunlap, jsonline.com, 3 Dec. 2025 This game is a hard sell for a myriad of reasons, but there was always the chance of Activision pulling a second hat-trick this year. Fran J. Ruiz, Rolling Stone, 18 Nov. 2025 See All Example Sentences for hard sell

Word History

First Known Use

1945, in the meaning defined above

Time Traveler
The first known use of hard sell was in 1945

Browse Nearby Words

Cite this Entry

“Hard sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hard%20sell. Accessed 20 Dec. 2025.

Last Updated: - Updated example sentences
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